VR Experience: Robin Hoske, Felix Rasehorn, Leon Laskowski
Video and Edit: Adam Janisch
Model: Nina Petrischenko
Musik: Jan Jelinek "Moire (Piano & Organ)"
Link to Project Website: lucidxdreaming.com/
Lucid Dreaming deals with the extension of conventional means of product presentation, such as photography, animation and mockup, by staging interactive objects within a three- dimensional Virtual Reality environment. A visually immersive and physically abstracted exper ience enhances the display of products through a whole new medium of communication, overcoming ordinary limitations of scale, physics, site- specific or financial aspects. Not only the product itself but its entire narrative become a spatial experience, turning the designers’ visions into a walk- in space for others.
Interactive 3D models, virtual material samples, allusions to manufacturing processes and photographic references paint a digital, imaginary world for the visitor to walk around in, while standing still in the real one.