Renault has a new addition to the family this summer (the Wind Roadster) and wanted us to quite simply show it off. Being avid viewers of Top Gear, we noticed that the first thing they always criticise about all convertible cars is the convertible bit and how inefficient the roofs normally are. Well, the good news for us was the smart French people at Renault had managed to get this roof opening and closing in only 12 seconds, without a fuss and of course being French - with just the right blend of joie de vivre.
The concept was born - lose your winter woollies with more joie de vive than the Wind Roadster, upload it via YouTube (tag it 12 second strip) or directly on The 12 Second Strip website and the car could be yours.
The 12 Second Strip has won awards at Cannes, Creative Circle, New York Festival, Eurobest and Art Directors Club.