Not all target audiences are technical and can grasp easily a technical concept. Avira decided to make a series of explainer videos to proactively help its users understand the benefits of added security without the frustrations of complexity.
An animated explainer video is a 1-2 minutes piece of relatable media which brings your product, service or idea closer to your intended audience. Motion graphics build ATTRACTION. They capture and hold the viewer's attention better than any other type of media. People remember 20% of what they hear and 30% of what they see, but 50% of what they hear and see at the same time!
Want one for your app or product? Ask us how to get started on marlinmotion.com!