My 2009 holiday card! Bending the card according to its material memory brings the recipient through a simple story (a four-frame documentary about receiving the card.) It is a recursive experience of a card about the repetitive ritual of all cards. So it is a card about cards with a card-receiving-experience portrayed within a card-recieving-experience.
Does that make sense?
If not, more info here: kellianderson.com/blog/2011/10/talks-and-a-“recursive-card”/