Produced by Humble Films in NYC, this was one of several IKEA spots for the new Redhook, Brooklyn store, that included stop motion animation and time lapse cinematography shot on 35mm film by special effects director Peter Wallach and I. This one involved constructing a cardboard large scale miniature model of the Brooklyn Bridge apx. 120 ft. across.
For more on these IKEA spots see:
"Ikea" Making of Documentary - vimeo.com/28244672
"Ikea" Center of the Universe - vimeo.com/28904766
"Ikea" Manhattan (Robot Rampage, music Video) - vimeo.com/25556244
"Ikea" Brooklyn (A Bridge Too Far, music video) - vimeo.com/25379323