The Beacon is a multi-sensory, mixed media sculptural installation suspended in the middle of Nike’s House of Innovation NYC flagship. Inspired by communication towers atop city buildings, the installation transmits some of Nike and NYC’s most iconic sport moments.
Each sport moment is orchestrated by a custom application that syncs and displays content around the form using both generative & pre-rendered visuals, directional audio and LED lighting sequences.
Initial concept and form design for the Beacon was developed by Nike Retail Experience Design. Technical sound design by Parallel Studio, fabrication by TwoSeven Inc. Hovercraft was responsible for the technical direction, technical execution, app development, content creation (editing + animation), LED programming and sound design direction.