Commissioned by Blue Circle and KRO-NCRV, Motoko designed and produced the visual identity for the popular Dutch TV program “Boer Zoekt Vrouw” (based on the English format “Farmer Wants a Wife”).
Motoko designed a visual identity that portrays farmers in their natural environment, adding a touch of nostalgia and romance. Besides the TV program identity, the new design will be used in all communications around the program, from website to print.
The leader is created using a technique called “3D camera projection”: Flat photos of the farmers taken on location we’re sliced up and put into a 3D environment.
“Boer Zoekt Vrouw” is the best viewed dating show about farmers looking for love and is broadcast on the Dutch TV channel NPO1 by KRO – NCRV.
Concept, design, animation:
Program visual identity