The Mill's emerging technology team partnered with Universal Pictures to build the first Augmented Reality mobile app that transports users into ‘Welcome to Marwen’, the groundbreaking, genre-defying new film from visionary Academy Award winning filmmaker Robert Zemeckis, starring Steve Carrell.
Users are introduced to the app and its technology by Zemeckis before the scene plays. Inside the scene, users can meet the characters and explore the environment. They can even snap a photograph from their favorite angle and then share the image on their social platforms as a Marwen digital postcard. Additional activities include character bios, photo galleries and behind- the-scenes content.
Learn more about the project: themill.com/portfolio/4677/welcome-to-marwen-
Download the App:
Google Play: play.google.com/store/apps/details?id=com.nbcuni.marwen&hl=en
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