Health Promotion Board - Mr. Sin

After a heart scare led to a hospital visit, Mr. Sin Teong Choon was diagnosed with throat cancer, an outcome of decades spent smoking. In this reflective piece, he shares the toll it’s taken and the deep wish that he had acted sooner.

Part of the Health Promotion Board’s “Quit Now” campaign, this story serves as a powerful reminder of how smoking can affect more than just the lungs.

Client: Health Promotion Board

Campaign: Tobacco Public Education

Agency: DDB Worldwide

DP: Earl Foo

Producer: Marina Musa

Editor: Natassia Tan

Director: Philip Giancola