Clear Channel is launching a new premium brand connection enabling advertisers to creatively engage with target London audiences out-of-home. Available from 28 November 2011, the new LD6 (London Digital 6 Sheet) platform will be the UK’s first roadside digital street furniture network, with 100 72” HD screens being installed in key locations across the capital, delivering 10.8m impacts per week.
LD6 will deliver an enhanced experience through the day and night, for consumers on the move. The network will deliver high dwell time, enabling advertisers to capitalise on greater engagement opportunities while harnessing the flexibility and creativity offered by digital technology.
The launch of LD6 will open up new possibilities for advertisers to engage with their target audiences due to its ability to provide increased Context, Immediacy, Interactivity and Creativity.
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