In this movie filmed in a warehouse on the outskirts of Eindhoven, the ringing of an alarm clock triggers a chain of events that opens umbrellas, spins paper windmills, starts a fire and releases a set of parachuting toy animals.
Dutch design studio HEYHEYHEY originally constructed the machine, named Melvin, during Dutch Design Week 2010 but reassembled this improved version a year later.
Concept & art direction: HEYHEYHEY
Designteam: HEYHEYHEY, Frank Winnubst, Bas van Hout, Bart Bekker, Jeroen Hezemans, Wouter Corvers, Bas van Raay, Kor Smeenge, The Cre8ion.Lab
Directed & produced by: HEYHEYHEY
Steadicam operator: Joost van Poppel
Editing by: Sander van der Aa
Music: Woody & Paul