StorePal is a new mobile app from BrandLoyalty that replaces ‘mystery shoppers’ with on the-spot digital intelligence. It’s designed to let retailers immediately evaluate the impact of their loyalty programmes, enabling them to identify underperforming stores during the programme itself and to rectify any problems immediately. Easy to use and rich in features, it was due to be launched in the USA until hurricane gales blew a hole in the plans. How would it perform in Asia instead?
More info: brandloyalty.com/en/optimising-in-store-execution-with-storepal