Fuchsia Claire Sims is Co-founder of the Adventure Junky App - earth's sustainable travel game.
Her speech at the 2018 Travel Tech Summit posed an important question - "Can Milennials save the world from overtourism". As now both the biggest and highest earning demographic on the planet, it is they who will shape the future of tourism. Fuchsia's playful, action-packed talk, provides an insight into the Millennial mindset and how brands can foster and prosper from their passion for sustainability.
By age ten, Fuchsia had already visited 30 countries and knew how to say ‘I’m a vegetarian’ in 12 languages.
After school she ran away to the jungles of Costa Rica, spending 18 months living in harmony with sloths and toucans, where she worked as a river guide, helping troubled youth rewild and rebuild their self-esteem. Here she discovered the true power of adventure – to help us grow and develop as individuals.
Fuchsia has degrees in International Marketing and the Experience Economy. Having spent the last decade juggling marketing and mountains, Fuchsia finally found her calling as co-founder of the Adventure Junky App – Earth’s Sustainable Travel Game.
With literally billions of travelers circling the planet every year, Fuchsia is on a mission to influence the future of travel. Using her business as a force for good - to inspire us to protect the people and places we love to visit.