"Demystifying Museum Soft Power: Geo-visualising Museums' Influence". This VSG shared key findings of a research project that has sought to define, explain and deconstruct the 'soft power' of museums. Spanning museums’ contributions to place branding, urban regeneration and the development of tourism, the concept of 'soft power' is an increasingly valuable metric for the museum sector, providing a unique set of insights.
The presentation will aim to demonstrate the pilot version of the award-winning dynamic web application that was developed in partnership with Australian Centre for the Moving Image (ACMI). The app Museum Soft Power Map, enables users to explore a geographic spread of ACMI’s cultural resources and social outputs. Multiple layers across several datasets visualise ACMI’s cultural collections, online audiences, international partnership networks and the impact of traveling exhibitions. Plans are now underway for this pilot to be further re-designed in collaboration with museums around the world.
This interactive VSG will encourage experimentation, networking and a collaborative exploration of what museum 'soft power' is and how it can be measured and analysed. Find out more about this project on the Digital Studio’s website or view the pilot version of the Museum Soft Power Map.
The VSG will be led by Dr Natalia Grincheva, Lead CI and Conceptual Designer of the digital mapping system. Dr Grincheva is a Research Fellow in the Research Unit of Public Cultures at the University of Melbourne. She is a dedicated scholar with internationally recognized expertise in contemporary museology and cultural diplomacy. Her publication profile includes over 30 research articles, book chapters and reports published in prominent academic outlets. She is the holder of numerous academic awards and fellowships, including Fulbright (2007-2009), Quebec Fund (2011-2013), Australian Endeavour (2012-2013), SOROS (2013-2014) and others.