Creating amazing customer experiences has always been a priority for eBags, the leading online retailer of luggage, backpacks, and travel-related accessories.
Carrying more than 100,000 products, eBags struggled with helping its customers find the perfect travel gear for any adventure within its large catalog and dedicated focus to personalizing the shopping experience for each of its customers. Despite having a highly technical team that typically builds many of its solutions in house, eBags decided to find a best-in-class personalization solution to ensure the best buying journey for everyone.
For more than 10 years, eBags and Certona have partnered to deliver highly-individualized experiences for travelers. Today, eBags has 100 different personalization strategies implemented to connect its digital experiences. Individualizing web, mobile, and email touchpoints have not only helped the online travel retailer learn more about its customers but have also increased conversion, average order value, and units per transaction by delivering meaningful experiences.