Winner of the 4th ASVOFF MK2 Grand Prix, 'I want Muscle' is a film that plays with taboo and gender stereotypes. It aims to explore a different kind of female beauty, providing a glimpse into the world of Kizzy Vaines, a female bodybuilder. She is the only British competitor for the Olympia Fitness title in Las Vegas.
The visual aesthetic and soundtrack of the film are reminiscent of the glamour of the late 70s and early 80s, the golden age of female bodybuilding. It pays homage to the pioneering goddesses of the sport like Lisa Lyon and Rachel Mclish.
The is a muscle worship film but taken out of a fetish context. The idea was to break with traditional ideas of femininity in fashion and play with imagery that is conventionally perceived as glamourous, sexy, soft and feminine to then juxtaposed with displays of pure strength and shots of the grueling pain and discipline that is involved in achieving this type of physique.
The film was directed by Elisha Smith-Leverock and is a co-production between Creature Of London & KnockKnock made in association with Stamp London.
Starring: Kizzy Vaines
Director: Elisha Smith-Leverock
Executive Producers: Rob Hughes & Daniel Chaput De Santoigne
Producer: Kate Hinton
Stylist: Kim Howells
Make-up: Yin Lee
Hair: Adrian Clark
DOP: Justin Brown
Art Direction: Anna Lomax & Lizzie King
Editor: Ryan Boucher
Colourist: Aubrey Woodiwiss at The Mill
In association with Stamp London