As consumers take increased responsibility for what they eat, many choose to become “locavores”, favoring foods grown or produced in their communities. By voting “local” with their pocketbooks when they go to the supermarket, these consumers keep money in local economies while supporting and strengthening local food systems. They also decrease their “food miles” and with it their carbon footprint, of critical importance in confronting the challenge of climate change.

Still, even the most responsible consumers can’t find everything locally. Coffee, spices and most fish often come from halfway around the world. In these cases, they can embrace the principle of a “connected market”. By applying the same rationale used when buying local products to those that come from great distances, consumers can ensure their purchases support the growth and production of responsible and sustainable food systems.


Produced by Laura Howard
Directed, Photographed and Written by Douglas Gayeton
Animated by Pier Giorgio Provenzano
Music by Rumplefarm and Kevin MacLeod (


Jessica Prentice
Three Stone Hearth
Berkeley, CA

Annabelle Lenderink
Star Route Farms
“Heirloom vs. Hybrid”
Bolinas, CA

John Lagier
Lagier Ranches
“Food Miles”
Escalan, CA

Novella Carpenter
Ghost Town Farm
“Urban Farmer”
Oakland, CA

Gary Jackemuk & Craig Ruggless
Winnetka Farms
Winnetka, CA
“Local is my Own Backyard”

David and Shannon Negus
Mystic Salmon
“Connected Market”
Yakutat, Alaska

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