Young Professionals don't sleep as much as they should. They think they can accomplish more by sleeping less. How can we make them realise the benefits of sleeping well?
We work with Uber, one of the world’s largest cab-hailing service, to introduce a new feature that allows them to snooze comfortably on the go. As they're out there going from point A to B, they will realise the difference more sleep can do for them through some actual Zzzs.