Conceptual photographer Michel Tcherevkoff built his long career with a maverick's style and an artist's eye. With talent, humor, and an endless fascination with how things work, Michel describes products as he sees them and is going strong after 40 years.
“The book project Shoe Fleur: A Footwear Fantasy began with a picture of a leaf I had taken for a client” says Michel. “The leaf was turned upside down and I remember saying out loud to no one in particular, “that leaf looks like a shoe”. After a move here and a twist there, Michel had created his first shoe fleur, appropriately named, La Première. Each morning for a year Michel went to the flower market and came home with the blooms that inspired him. “The flowers actually spoke to me…and by sculpting these accessories from individual botanicals I was speaking back.”