Believe it or Not features teachers, staff and students from various grade levels solemnly reciting some of the uncomfortable stigmas that have been tied to the rural school district. Their statements are punctuated with written captions scrolling along beneath. Midway through the video, the captions begin scrolling in reverse and they are re-stated by teachers, staff and students to take on an entirely different meaning. The result is a dramatic and surprising flip that portrays a positive picture of education in Jefferson County.
Believe it or Not" was produced by Bridget McGinn and Kara McGinn of Kara McGinn Films. The concept was inspired by: youtube.com/watch?v=IFFz5jbUfJbk and vimeo.com/14459160.