Rollnecks, V-Necks, Turtlenecks...there are many jumpers in the world and all of them are special in their own unique way. Jumpers are heroes and in this short film by French Connection for AW11, we celebrate their woolly gallantry.
Directed and Photographed by Leila and Damien de Blinkk, the films and prints will be staggered, with a constantly evolving message, throughout the season digitally, in cinema, on TV, in print, outdoor and in store windows. Celebrating the power of clothes, each film is stylishly told from the point of view of a hero garment.
Production by OneSix7 Productions
Advertising Agency 101 London