Rogue Spring/Summer 2011 Collection video featuring Lenz Von Johnston, Randy Lebeau and Alex Goldson. Shot by Guy Aroch, Style by Deborah Ferguson, Grooming Raymond.
Established in 1999, Rogue began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. New categories include casual blazers, washed and wired woven shirts, soft comfy knits and tees, chunky sweaters, vests and pants. The A/W 2011 season marked the launch of a footwear collection for the brand.
The brands identity embodies its classic beginnings with new developments inspired by the designers hobby of racing cars or motorcycles and the ergonomic wear associated with the sport. Race wear inspired details such as articulated elbows and knees lend a unique attitude and sophisticated fit thru out the collection. Every garment is constructed and treated to have a worn look and personality. This unique individuality is achieved through experimental practices in fabric development and garment finishing. In the end, the Rogue’s perfect patina is achieved through specialized washing, dyeing and finishing techniques. The branded hardware, zippers, snaps and buttons are well engineered and finish each garment with character and superior quality. The untiring creative use of exclusive applications define the brand as exciting, innovative and wearable.
The Rogue collection can be found in top department stores and specialty boutiques worldwide.