Alfredo Muccino talks about the importance of branding for companies in today's global marketplace. What makes a good brand? What are the most effective branding practices based on? Why is it important to distinguish between simple design and branding as a practice to influence perception, reach customers, create bonds and shape the world as we know it. Watch this video to hear it directly from Solid's Executive Creative Director! To learn more about Alfredo Muccino and Solid Branding please visit solidbranding.com
ABOUT SOLID BRANDING
Solid Branding is a next generation brand agency using an agile and collaborative model to deliver effective and award-winning work faster and more cost-efficiently than most of the best traditional agencies.
We assemble teams that include highly talented strategic and creative resources from across the globe. Working collaboratively, we help companies launch new brands, build or revitalize existing brands, and manage transitions due to mergers, acquisitions and divestitures. Our offering includes brand strategy, naming, logos, packaging, websites, videos, environmental and event design, product design, advertising, and much more.
Our client experience includes having worked with large multinational corporations such as Amazon, Adidas, Cushman & Wakefield, Google, HP, Intel, McAfee, Microsoft, Nike, PlayStation, and others – as well as many smaller companies at earlier stages in their growth.