When was the last time your billboard was able to talk to consumers, play music and pass out swag! ? Never is the answer… Until NOW! Lollapalooza turned to National Experiential to create a unique street level domination, during their concert series in Chicago. National Experiential deployed foot soldiers with one-of-a-kind illuminated backpacks, taking the music of Bob Marley to the crowded streets of Chicago. While offering the interactive expertise of brand ambassadors, to help promote Lollapalooza’s Marley Concert.