Hispanics have become an important part of the U.S. society, culture, and economy. They are the major minority group in the United States and constitute 18% of the country’s total population. In 2015, the number of Hispanic households reached 16.7 million, with $687.8 billion in discretionary spending power. This amount represented more than one out of 10 dollars of discretionary income in the country that year. Moreover, 14% of Hispanic households are reported to be unbanked. This represents an opportunity for credit unions to develop products and services to engage this significant portion of the population and develop long lasting financial relationships.
Developing a strong Hispanic growth strategy through a Strategic Plan is essential for your credit union to take advantage of the opportunities the Hispanic market presents. Juntos Avanzamos credit unions are leaders in serving the Hispanic market nationwide. Every day, they continue to serve and welcome the Hispanic community to the financial system, acting as motors for financial inclusion. As a credit union that is committed to serving the Hispanic community, it is important to set clear priorities and strategic goals to track your success. Join us to learn how a strategic plan can help your credit union be successful with the Hispanic market.
Join us in this webinar to:
Explore the components of a strong Hispanic growth strategy.
Discover new tracking tools to measure your Hispanic membership growth.
Learn methods to identify gaps and opportunities to strengthen and grow your program.