National Experiential successfully transformed a hand painted wall mural into a live interactive wall spectacular for the Red Bull brand March 6th- March 19th (14 consecutive nights) in Downtown Los Angeles at a Red Bull secured location. National Experiential installed 8 High-Powered Xenon Skylights in a Red Bull Designed Pattern.
The "Live At Night" installation created a unique street buzz and dominant presence in Los Angeles for the Red Bull Brand and the two new flavors Orange and Wild Cherry by saturating Downtown Los Angeles with an exciting brand messaging campaign that amplified Red Bull’s newest product offerings and created an emotional connection between consumers and the Red Bull Brand.
Over the course of the 14 night activation, the “Lighten Up” campaign generated hundreds of thousands unique consumer impressions at the intersection of Olympic and Figueroa. The constant stream of traffic from LA Live Concert Events, The Staples Center Sporting Events (Kings, Lakers, Clippers) and the normal downtown Los Angeles nightlife in the area afforded the Red Bull Brand great exposure and a new opportunity to be seen in an exciting display of light. The installation was so dominant it could be seen from miles away
Awareness of the Red Bull Brand was amplified in Downtown Los Angeles. Consumer response was outstanding, enthusiastic and positive for Red Bull. Consumers were reactionary on every level and taken by surprise when they came upon the Live Billboard at night.