Recreational Equipment Inc., better known as REI, kicked off the grand opening of their store in Ft. Worth Texas this month and they did so with a custom Pop Up Bicycle Repair Shop. National Experiential provided the Turnkey solution for the REI Brand. We converted a Sprinter into a mobile bike shop complete with experienced REI provided bicycle mechanics, repair tools, replacement parts, a team of Brand Ambassadors and a route that was filled with Bicycle-Centric Locations. This 2 Week campaign ran for 6 Days over two weekends in Ft. Worth, Texas. Hundreds of Cyclists recieved free repairs and tuneups as well as some REI swag, a snack and a very useful REI Reflector. Consumers loved this program and the REI Store was packed for their grand opening.