The AT&T AdWorks Lab allows our advertiser clients the opportunity to explore and discover what AT&T AdWorks has to offer. We showcase the breadth and depth of aggregate & anonymous data that flows through AT&T channels. We demonstrate our ability to produce real-time and actionable intelligence across multiple channels – mobile, online, television, OOH and other emerging channels that will materially expand opportunities for effective marketing communications.

Marketing executives will immediately understand the potential value of aligning with a company whose data advantage – its ability to understand specific audience segments and media consumption patterns – is unequaled.

The Lab shows emerging ad solutions and technologies in an environment of customized consultation and evidence-based solutions.

PRODUCER:Tim McAuliffe + Kevin Brennan
PRODUCTION ASSISTANT: Kathleen Hammond + Leo Gomez Blum
MUSIC: CJ Luzi - Ape

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