New Balance wanted to celebrate individuals expressing themselves in distinctive ways during Fashion Week NY. Answering this brief, we built custom software to identify the most common fashion choices, looking for people who are dressed different than the crowd.
Making of & behind the scenes:
Besides development of custom software, we also handled on-site support during the brand activation.
- VML, Agency — vml.com
- Tool Of North America, Production — toolofna.com
Teaser video by New Balance — newbalance.com