With the vast amount of information online right now, content has never been more important. Its relationship to the marketing efforts of nearly every brand is becoming more and more evident. Even the meaning of the word itself is changing as the context in which we view it and publish it, changes everyday.
This video, the 2nd of a 3 part series on the Web today, asked a few experts in the NYC digital media community what they thought the shape of brand content was today, what trends we'll see for tomorrow. They also touch on some key ideas to remember when a "big" brand is mapping out their overall online content strategy.