From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org).

Chris Anderson presented the afternoon Keynote address at the 2011 MIMA Summit. This interview followed his address on the growth of the "Freemium" business model.

As editor-in-chief of Wired mag­a­zine, Chris Anderson is one of the most knowl­edge­able, insight­ful and artic­u­late voices at the center of the new econ­omy. He con­sis­tently under­stands before anyone else the new direc­tions the econ­omy is taking and then names the cen­tral phe­nom­e­non, giving us han­dles for the busi­ness oppor­tu­ni­ties they represent.

With his New York Times best­seller The Long Tail, he named the rise of the niche as a pow­er­ful new force in our economy—why the future of busi­ness is sell­ing small quan­ti­ties of more things to the few people who want those things; how all of those small communi­ties together make up a vast market poten­tial, and how the effi­cien­cies of dig­i­tal and web tech­nol­ogy make it possible.

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