OPENEYE is an ambient media facade concept, based on a repetitive element for day and artificial light usage.

In its basic construction the single element of the OPENEYE structure consists of a flexible frame, a wire rope hoist driven by an electric motor, four separately controllable light sources and an elastic, translucent fabric cover. Assembled to a structure, the form as well as the appearance features visual dynamization and interactive functionality of architecture by kinetic movement and animated illumination.

In contrast to most currently existing media facades, the concept uses a reduced presentability of its visuals through low resolution, with the aim to create a medium "Piano" – a communication in a moderate, sensitive speed, away from specifically advertising contents. The creative key aspect of the OPENEYE´s lighting is to operate based on natural effects. It uses the biological and psychological effects of regulated illumination in terms of their positive, stimulating effect on the human organism, in order to improve well-being and quality of life.

The variation of the elements aperture allows the regulation of the light incidence inside the room at day, as well as the play of light and shadow patterns. At darkness the structure additionally becomes versatile variable in its combination with artificial lighting, allowing different atmospheres, structures and motions of space.

research project, 2011
concept & design by Florian Licht

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