This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, integrate.wvu.edu
Presented by Chris Martin, Vice President for University Relations, West Virginia University - universityrelations.wvu.edu/vice_president_s_office
This session covers public relations and public relationship building in today’s new media world.
Martin discusses the change in the audience from passive to active, and how social media has turned them into self promoters and self curators. See examples of how West Virginia University is engaging with its audiences across new media platforms.