The "PK" videos are business tools made to help snowboard shop staff better understand the brand, the athletes and the product. The hope is that the videos are interesting enough that they also get shared at the consumer level and drive snowboarders to the retailers looking for the boards.
Special thanks to Mikael Normand for his exceptional work producing and shooting second camera on all 8 videos. Also thanks to Max, Rob, Scott and Jason at Endeavor for their help and support and the opportunity.
Johnny Lyall is always a hoot to film with. Thanks to Rory Doyle for lettn us into the clubhouse to film :)
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