Nothing Happens for Long is a collaborative short film project by Jonn Herschend and Andrew Leland, commissioned by the Oakland Standard at OMCA. The film presents interviews with real OMCA visitors describing their ordinary (even banal) experiences at the museum. These stories were then reenacted by professional actors.
Nothing Happens for Long is not a parody, though it was conceived with an affectionate belief in the entertaining and comedic possibilities of serious art. The film seeks to uncover and celebrate the poetic and transformative power of a museum’s quiet, overlooked moments.
Visitor stories were solicited in June 2011 and the film was shot on location in August. The project will unfold online over the course of six weeks. The trailer was released November 1, 2011, followed by the first installment on November 15. Subsequent installments will be posted each week.