key2performance.com/ Pierre Martin from aequitas consulting ltd, a member of the KP2 Sales & Management Consultancy Network, resumes that the questions for b-to-b sales are already known as well as the answers. The question is why sales initiatives fail nevertheless so often. He sees only one reason for this: the controlling of the implementation as well as the implementation of sales processes itself is not pursued consequently enough.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…