NVRBRKN. is a concept about the will and determination to overcome adversity both mentally and physically.
The broken star logo is a reinterpretation of the 7 point star within the DC Shoes logo. It’s a visual representation of a competitive attitude maintaining its original form despite the fracture of one of its points.
We chose glass as our material muse to conceptually symbolize that we are just as fragile yet very strong at the same time by design.
Yes, we are fragile by nature, but quitting is not part of our DNA!
We decided to think inside the box as an alternative to the traditional trophy. The result was to make only 7 of these individually numbered unique glass boxes with a custom color way of the NVRBRKN. BOOST shoe to match. Seven individuals will be awarded a box for their NVRBRKN. approach to what they do in their areas of expertise.
To learn more visit: nvrbrkn.com
Follow us: twitter.com/dcnvrbrkn
NVRBRKN. Marketing Director: Hommy Diaz
Executive Producer: Hommy Diaz
Footwear and Packaging Merchandiser: Hommy Diaz
Branding and Graphic Designer: Deven Stephens
Videographer: Eldrich Legaspi
Editing Tech: Eldrich Legaspi
Voice Over: Hommy Diaz
Special Thanks To: Soul Ryde Inc. (Manufacture)