Ether blends anarchic graphics and the finest commercial quality, cultivating a unique signature style in the process. Initially developing as a niche t-shirt and vest range, Ether experiments with texture, washes and finishing, giving the brand its diverse appeal; distressed design with a high fashion edge.
Compelling seductive works depicting the mystery and perversity of human eternal desire, Ether is devoted to the pursuit of individual style; prose combined with dark and cinematic images, expressive and progressive textures to form aggressively poetic compositions.
Topics of life, death and desire; the human experience is the heavy influence behind every collection. Diving into the darkness of mind and mystery of dreams, the balance of good and evil, heaven and hell have been integral in shaping the brand’s much loved signature.
Ether, a full resolution experience, powerfully illustrating a phantasmagoria of love, fear, lust, terror, grief and exaltation. A post-apocalyptic brand, where the last of the human race is ruled over by an emotionally unstable, disconsolate existence. We are the origin, the past, the present and the future.
Producers /// Simon Andrews & Thomas Andrews
Director /// MK
Assistant Directors /// Simon Andrews & Thomas Andrews
Camera /// MK & Simon Andrews
Art Direction /// Simon Andrews & Thomas Andrews
Artwork /// Simon Andrews
Still Photography /// Paul Ward /// paulward.net
Models /// Mimi Doyle, Matt, Thomas
Location /// Shot at Paul Ward Studio's - Birmingham & various London locations.
Editor /// MK
Sound Production /// Various artists. (contact me to be credited)
No mans land - David Holmes
Dark Elixir - Forgotten Evil