Cossette commissioned me to direct a tv commercial for "La Presse" newspaper. The concept was elaborated by me and creatives from cossette. I wanted to work with Andrew B.Myers for the look of his photo, so we hired him as a consultant for the look of everything. Also we wanted to have hand choreography, so we hired Steve Bolton so that he could come up with original ways to manipulate the objects in the material. Fun project. My objective was to represent the 3 platform of the news paper LaPresse.
Credits are :
Director : Karim Charlebois-Zariffa