In this episode of Bekah Speaks, Numeracle’s Rebekah Johnson takes a consumer perspective on STIR/SHAKEN to explain how this industry effort to stop illegal robocalls will affect the consumer.
Through STIR/SHAKEN, all calls will be ‘tagged,’ which enables them to be traced. When an illegal actor delivers a fraudulent call to your device post-STIR/SHAKEN, the FCC will have a lead on who to go after by tracing the call back the origin. Shining the light of accountability on the fraudulent actors should deter their continued abuse of the voice channel in the future.
To learn how your business will be affected by STIR/SHAKEN deployment, contact us at numeracle.com.