AutoDesign Prague Conference: World-class Designers in Prague
AutoDesign&Styling Magazine Held a Conference on Automotive Design
For the first time in history an elite group of automotive designers met in Prague. The one-day conference was held in the Balling Hall of the National Technical Library and was attended by nearly two hundred and fifty professionals from car brands, design students, journalists, and also representatives from companies that closely cooperate with car producers (MBtech and Materialise) or create software for designers (Autodesk and Dassault Systèmes). Topics of the ten lectures dealt with the milestones of automotive design, the future of transportation, alternative power and trends in design and styling, or with models and concepts such as the Range Rover Evoque or Ford Evos.
“We also organised the first AutoDesign Prague conference in memory of Václav Král, an exceptional Czech designer who would have been 75 in October this year. We see a long tradition of the automotive industry in the Czech Republic and wanted this conference to create a platform for designers, constructing and developing engineers, and also students. We also see a car's design as an element of competitive advantage that is able to multiply a brand's success,” says Jindřich Dušek, conference organiser and publisher of AutoDesign&Styling Magazine.
One of the main stars of the conference was Fabio Filippini, Vice President Design and Chief Creative Officer of Pininfarina SpA. Chief to the studio that designs for Ferrari and Maserati introduced the approach to designing cars in one of the oldest and most famous Italian design brands.
There was a great response to lectures from Anne Asensio, who worked at Renault and GM and currently creates software for designers at Dassault Systèmes, or Peter Horbury, Volvo's Vice President of Design, who in an absorbing way explained what the essence of Scandinavian design is.
Speakers at the conference also included representatives from the Czech republic that work for major global companies. One of them was Michal Jelínek, a representative of Autodesk, who as a teacher of special software for car designers and a brilliant drawer showed the latest digital tools for sketching and modelling. Another successful Czech designer at the conference was Jan Dědek, Chief Transportation Designer in the Austrian studio Design Storz, who outlined the system of automotive transportation in 2050. Visitors could also see the new Czech super motorcycle FGR Midalu. Stanislav Hanuš, its author, spoke about its design.
“It’s only the first issue, but responses from the visitors, speakers and participating companies are so positive that we are already starting work on the next season,” said Radek Laube, who is one of the organisers and at the same time editor-in-chief of AutoDesign&Styling Magazine. “I believe we can establish a tradition that will give the Czech republic a good name around the world and at the same time will become a source of inspiration and a place for making contacts for designers and companies.”