9am to 10am on Tuesday 1 November 2011.
When we began at 9am, we hadn't planned a single style, word, theme or anything. The brief was simply 'lets see what we can do in 4 hours.
This time-lapse documents the process from tabula-rasa to concept, ready for words, design and dev.
Huge extra credit to Jenifer Dunn and Mike Reed without who this would have been horridly hard!
1:37 - Jamie lays the first core idea of multiple paths crossing
1:45 - Jenifer adds the simile to Summer Eights bumps charts
1:59 - Mike adds Lawrences 'ingredients' keyword to the whole idea.