Beginning in New York, MATTE covered the assembly and unveiling of the Garage's installation at The Cartier Mansion, complete with an intimate live performance by Lykke Li. Adding a unique content layer, we built a lighting installation in the cab of 'The Precious Truck'– the 18-wheeler big rig vessel that would herald the activation across the country. The installation provided an interactive backdrop for guests of honor Troye Sivan and Zoe Saldana, posing for dynamic video portrait sequences that engaged Cartier's global digital audience as the event raged on.
For the campaign's finale, MATTE followed The Precious Truck weaving its way through the breathtaking landscape of the Pacific Northwest on its way to its last stop: Seattle, Washington. There, Santigold entertained revelers with a bold and fearless set of hits, and MATTE was there to again direct dynamic video portraiture, this time in the rear of The Precious Truck, revealing a brilliant lighting and product installation of this memorable experience.
Directed and Edited by Derek Fearon
Director of Photography Gaul Porat
Colorist Jaime O'Bradovich
Produced by Hilary Papantonio and Jeff Broadway
Music by Miles Felix