From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org).
As editor-in-chief of Wired magazine, Chris Anderson is one of the most knowledgeable, insightful and articulate voices at the center of the new economy. He consistently understands before anyone else the new directions the economy is taking and then names the central phenomenon, giving us handles for the business opportunities they represent.
With his New York Times bestseller The Long Tail, he named the rise of the niche as a powerful new force in our economy—why the future of business is selling small quantities of more things to the few people who want those things; how all of those small communities together make up a vast market potential, and how the efficiencies of digital and web technology make it possible.