This is educational video by MassiveMusic explaining how important is Sonic Branding.
"Sound is an effective brand builder as some tunes can stick in your head like superglue. However, to serve the brand right, the sound has to fit the brand, must be recognizable, distinctive and authentic, and must be coherent throughout all touch points. This is what Sonic Branding is all about." by Massive Music
Approved for translation by Massive Music.
Video by MassiveMusic (massivemusic.com/)
Translated in Serbian by Studio Etar (etar.rs/)