Planned obsolescence is the design and manufacture of products that are deliberately intended to have a limited useful life.
Whilst working at furniture makers and retailers Vitsœ, I commissioned content and brand experience studio Fablemaze to create a short video to draw attention to this phenomenon and show how Vitsœ stands against deliberate product obsolescence.
Fablemaze and I worked together to storyboard and script this content.
The resulting video provoked significant discussion on Twitter, and was covered by Co Design, FormFiftyFive and London Design Festival, amongst many others.
Learn more about Vitsœ and this campaign: