We all know the Super Bowl is about ads... so why not just watch an ad the whole time? Tool Innovation created "The Longest Drive" for Volvo, which challenged people to keep their eyes fixed on a Volvo S60 for a chance to win a free car lease.
Making of & behind the scenes:
As Innovation Director for Tool, we developed facial recognition software that could identify when a user looked away from the screen. Besides both frontend and backend web development we also handled live support during the Super Bowl.
- Grey New York, Agency — grey.com
- Tool Of North America, Production — toolofna.com
Poster image for the video by Grey New York — grey.com