2012 Reggie Award
An integrated promotion for Diamond Foods across its snack portfolio called The Pro Football Hall of Fame Snack Bowl 2011. One winner, who portrays party excellence at pro football parties and gains the most online votes, will be honored at the Pro Football Hall of Fame.
Fans had the chance to win Hall of Fame prizes, but only one fan attended the Class of 2011 Enshrinement Ceremony and was awarded a trophy from a Pro Hall of Famer
Consumers encouraged votes by utilizing a unique Facebook video application. The promotion was supported with a national FSI and in-store merchandising vehicles as well as social media and a dedicated micro-site.
This was the first promotion that utilized all three of Diamond Foods’ snack brands: Emerald snack nuts, Pop Secret popcorn and the recently acquired Kettle Brand potato chips, continuing Diamond’s track record of investing in its brands to achieve sustained growth and market share gains.
The promotion ran January 3rd 2011 and a winner was announced in March.
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