Job did on Miami Ad School - São Paulo for El Ojo competition on Argentina.

Blood Red Card


There’s an expression in football crowds that says that they give their blood for their team.
The fan who donates blood can vote players who aren’t having a good performance in the field to give blood for real.

How it works

Fans who donate blood will receive a code to put on the website’s campaign.
Using this code he can vote players whose are not having a good performance in the national team to give blood for their country in another way: by donating.
Donations from players will appear on the website.
Then, fans will know who give his blood, inside and outside the field for their greatest passion: national team.

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