This is the first national TV spot I worked on back in late 2005 when New Belgium came to us asking for revisions. It's fun when you get to work on one of your favorite beers. We had free cases for a few months during and after post production on the revised versions.
This was the director's 90 sec cut - Anthem. I think we made about 10 versions total from this material.
It was directed by Jake Scott - Ridley's son. Original edited at the Whitehouse and rev done at 42 Productions.